“It’s like people only do things because they get paid, and that’s really sad.”
Check out this clip from Wayne’s World exploiting product placement:
In this example of Wayne’s World, Wayne doesn’t want to harm the reputation of his show by adding a segment in about his sponsor. He then continues to mock product placement by showing how obvious it really is.
Marketers have been using product placement since the 80’s to reach their audience, and now consumers can endorse the products, services, and people they believe-in by putting their own credibility on the line to do so then brands can pay them for their contribution. New start-up companies such as Udorse are capitalizing on visual endorsement by connecting brands and Facebook. Here is how it works, from Facebook you click on your picture and endorse an item, a service, or a new favorite band. If your friends then take action, such as visiting the endorsed products’ website, then the brand will pay you.
Whether Udorse is exploiting social media sites or creating a web version of word of mouth advertising, it is in deed another phenomena to the social media world.