Showing posts with label Atomism. Show all posts
Showing posts with label Atomism. Show all posts

6/12/08

White Light Riot on NPR.org

NPR.org, June 9, 2008 - Anyone who thought Britpop died ten years ago was sorely mistaken. It is alive and kicking in Minneapolis, Minn. Following in the footsteps of UK darlings Blur and others, the rock group White Light Riot has a vibrant, energetic sound that thrives on chainsaw guitars and larger-than-life melodies.

White Light Riot's briskly-paced debut LP, Atomism, mixes gritty rock textures with elements of bright, sunshine pop. It's a sometimes huge sound when it needs to be, but dynamic throughout.

"Charlatan," the record's high-energy opening track, features punchy guitars and nervy drums backing lead singer Mike Schwandt's smooth, soaring pop vocals. With hooks galore and a post-punk edginess, the band's aggressive sound proves uber-catchy.

Schwandt returned from studying in the UK in 2005 with an unabashed Britpop fetish. Despite his own interests, he insists that the band's sound is very much a group effort. "None of the songs were written by just one person," Schwandt says. "Someone had lyrics, someone had a verse progression, someone had a chorus, etc. Together, as a group, was the only way to truly write our songs." So much so, Schwandt says, that that's how the record got its title. "Social atomism is the belief that society should be viewed in terms of the individual's importance, rather than group's and community's as a whole, because it is the unique qualities of the individuals in a group that ultimately define it. We thought that this fit so perfectly for how we write, play and record that it became the title of the album."

The band has already written 12 songs for what will be its sophomore album. They plan to tour later this summer and fall, but no dates have been scheduled.

Link to Article and "Charlatan" Download
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5/8/08

New "Charlatan" Music Video

White Light Riot has a had a slew of video content for the fans recently. First, there was the absurdly funny video for "Out of Sight". Then, the indepth new video blog posted last week. And now, a brand new video for the song "Charlatan" which follows the guys for a day in their lives.


Check it out!


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4/1/08

The New White Light Riot Music Video


"Out of Sight"



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10/30/07

The making of the Atomism Music Video

Ever wonder how the White Light Riot's music video Atomism was created? It was a multiple step process:

First all the members of WLR where filmed (HD) in front of a green screen. Here they nodded there heads, spun around, and of course sang to the tune. Mike Schwandt (lead singer) got semi-sick spinning around and around while singing the entire song... I thought he was going to puke. Then I made it him do it again the opposite direction. He was a trooper and we made it through without any vomit on the carpet. The green screen actually was a make shift, college kid arts and crafty one... stitched together different pieces of green fabric by a 50 Records skillful employee:) Her fingers now hurts from the labor and was pulled to landscaping duty.



Next step was importing the footage into the computer, the green screen was keyed out and multi filters were added to create a black n white, high contrast appeal. Through out the video are elements from the cover art and inserts of the "Atomism" cd. This design is what inspired the overall feel of the video. Smoke, fonts, high contrast, and odd objects, just instead of static - in motion. The motion of the figures was also all done within post-production.

Now the rough draft and timetable was complete.



Now let's add some color.
Some animation was imported via flash for the initial test run and then some live footage of the graffiti garden in Duluth were used for texture. Again many filters and different movements were added to make the piece have more depth and sex appeal.



One scene removed from the final product was the light bulb drop scene. Other elements were also moved around until the final product was making everybody ooze with excitement.



After multiple views there was some concern, especially when watching it on a large screen, that the editing could cause seizures thus the warning at the beginning... nobody needs to get sued right?

Any other questions? Ask away and I'll try to answer. I know my grammer is all over the place but that's not my job:).

***Try to find the creator somewhere within the film***



Moving
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