A Brand of Band - Part 1

Throughout my short music career (about 7 years if you include me writing songs and recording artists through a $20 4-track, and $20 radio shack microphone), I had many artists that were a favorite because of their “off camera” lifestyle. They had a brand, an image that has been latched onto them that surpassed their music and sometimes surpassed real life. Their image made them seem larger than life and it made fans spend money to go see their “god comparative” performances. Where did all that go wrong? It seems now because of the internet, we as fans of music know some things about these artists that they probably forgot. Being a fanatic takes a lot of work and those “god comparative” performances became just something else we can see on Youtube now.

Right now there is no God figure because a god would last longer than a year or two. We saw the god in Michael Jackson try to break out and look what happened to him. What happened to the large marketing teams? What happened to the people that made gods out of musicians? To break a god costs money that not many people have any more. We turned to demi-gods of niche’s, or The Long Tale. I finally got to read this book by Chris Anderson and I’m learning that in today’s world there almost can’t be that “hit” anymore. We broke genre’s up to the hundreds and now they are breaking into their own thing. Underground rap is not underground anymore if billions have a chance to listen to it. Same thing with punk rock. You are fighting the “man” yet you are on Rupert Murdoch’s Myspace!
To be continued...

From the mind of
Keveeno Reeverts

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