While a lot of the old heads stand in the raging rains waiting for it to pass, we have these new media sites which are becoming an ark. So when the water eventually passes over everybody's head, only those that focus on what's "now" and keep building on their ark will survive.
Everybody knows about declining record sales and feel as though their drowning in their past strategies. From several counts it can be to lack of good music- But with countless different genres and many variations with the lowest near 200,000 and top over 2 million on MySpace artists I’m pretty sure that’s not the case. Some call it over saturation which could be the case. Could it be the overall quality?
Well in hindsight we see where we went wrong when we find the finished ark of our new media, but I don’t think there will ever be a finished ark. With media and software always changing, so should the ark. Those who stick to the old ways will fail and those who are late on what's new will just miss the ship (i.e. those who don’t use Twitter, Facebook, MySpace [which is quickly becoming old], Pandora Radio, and/or any other start-up sites that use a word of mouth approach to marketing).
Right now the best sales pitch is friend-to-friend, not billboard-to-billboard on the highway. A lot of new media is free. It's just a matter of standing out, which is why the ark will never be finished, just like in DC it’ll always be under construction. We must continuously be on the lookout for what's new and jump on the ship before its time to build another.
From the mind of