Instructions on how to Fall Fast from the Top (iTunes)

Ok, take a business plan that has worked for years and break it apart slightly to give users a sense of independence. There, that is the full business plan for iTunes. Their thoughts were good you know, just about 5 years late. After all the Napsters, Kazza, pirate bays, and bit torrents already had that idea. So iTunes idea was to take their idea and put a price on it. I’ve never been too much of a fan, but they have been somewhat successful. I mean even I purchased 1 album from them (Anthony Hamilton's Point of It All).

Ok it’s set, they’re following the same plan as freeware with a price and they sold a few billion. People are getting comfortable with this, and their sales are expanding by large percentages compared to falling physical sales. So of course with every business mind, when a product starts selling why not bump the price? I mean it’s a great idea for physical products when it costs more for distribution, but where is the overhead rising in digital music? Does it cost more not to upload? No, that's free. I just don’t see a reason for this price increase. And surprise surprise, their sales are down… again.

Now some songs are cheaper than their original .99, but with all the newest songs at 1.29 its a great business idea, and it looks good on paper if same sales continue.

In general this would have worked great… what, 10 years ago? Nice Try iTunes, its a good model. Just a little late. iTunes will either change their price or fall eventually, but with the low overhead and high profit it may take awhile.

I know I’m a little late on this but some people still didn’t know iTunes bumped their prices up so speak what you want about this.


From the mind of

Keveeno Reeverts

Step 1

- Take an idea from another site selling the same products for free

Step 2

- Sell for an amount to help the artists out (good idea, i mean they still need to get paid)

Step 3

- offer less than what some of the free sites give

Step 4

- After some success, bump the price

Step 5

- File chapter 11 so you can keep your Bentlys and million dollar home

Instructions on how to Fall Fast from the Top (iTunes)

Impulse Music

When was the last time you purchased music on impulse? When you go to Target or any grocery store they have candy and other treats sitting there waiting for you to buy outside of your normal grocery list. I work part time at a grocery store and so many times while in line, people purchase those items. They pay hundreds for groceries, so what is 89 cents for a Twix? 89 cents lasts 20 seconds, and 99 cents can last a lot longer, so where has the music impulse purchase went? Why is 99 cents too much for a song? Sometimes 89 cents is too much for candy so people steal it and that is a given. I use to be a huge music-downloader, I won't lie. As time goes by and I have a little more money I can now purchase songs. I just bought the new Anthony Hamilton song "Cool" as a impulse buy since I could not find the full song on MySpace or YouTube.

My point? We need a way to put impulse back into music consumerism. If there was a way where we could sell music with limited buyers' remorse (create higher quality music?) it would be the best way to do it. If we punish, then people will continue to try and get their music for free. There has to be something that makes people feel good enough about the purchase to begin trusting there impulse again.

What would you suggest? How would you make people feel good about music and paying money for it?

From the mind of
Keveeno Reeverts

Impulse Music