Showing posts with label blogs. Show all posts
Showing posts with label blogs. Show all posts

10/7/09

New Regulations on Tweets

How many times have you read something on Twitter, on Facebook, or even under the reviews for products on sites like Amazon and thought it sounded a lot like they were trying to sell you on something. Well, those days are over.

Starting December 1, 2009 bloggers are required to clearly state any connection to an advertiser. This meaning that anyone making a post anywhere in the social media world must disclose payments for an endorsement. Furthermore, they can be held accountable if the statements made about the product are false.

No longer can celebrities get paid for commenting about products and influencing our decisions without explicitly stating that they are getting paid to do so. It’s the first time that rules are being placed in the blogosphere about what can be said. Previous to Twitter and Facebook endorsements were made through the actually ad firms in forms of testimonials or television ads, but it has become increasingly popular to pay individuals to post their “personal experiences” in hopes of creating buzz.

Izea is a social media marketing company that specializes in sponsored tweets and sponsored conversations in blogs. Their purpose is to create buzz and drive traffic. Some might say this is the end of Twitter. What if every post made on twitter was for advertising? That would take away the purpose of spreading ideas and engaging in conversation that twitter holds, and turn it into an advertising frenzy.

But now with these New Guidelines bloggers must disclose that they are getting paid to make the statement. FTC regulations might have just saved twitter!

-Annie H.


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2/14/09

Elevation Press (Welikeit.indie)

Elevation was featured on the Welikeit.indie blog on 2/12/09. Check it out for a free download of "Razoreyes".



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1/22/09

Music Under Fire: Elevation + Lights Resolve

The Riffs and Snow Drifts Tour is winding down w/ two last shows in Georgia.

Check out this review of the January 20th show in Philadelphia, PA.
Music Under Fire blog



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1/9/09

Elevation's Tour Blogs


So Elevation is now in the thick of their January tour with Lights Resolve. They'll be continually updating people on their travels via the web (of course).

Follow them on Twitter.
Here's their brand new photo blog.
And here's the official news+blog.
Oh yeah, lastly they'll be creating video blogs to post on their YouTube Channel.
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9/2/08

Shinedown lets fans interact and tell their stories...


For those of you who have picked up Shinedown's third album "The Sound of Madness" or listened to select tracks on MySpace, you've already found delight in getting blown away by the new songs. The stand out track called Second Chance tells a story many can relate to. Due to the songs rising popularity the band had a unique chance to connect with fans by letting them post about a time in their life they where they had been given or gave a second chance. With plans underway to use the content in the music video, this should turn out to be a great fan experience.

The post has become the most popular one on their site. Many of these stories are by those who've had hard fought struggles and endured a lifetime of pain in order to rise up above the water they were once drowning in.
"Tell my mother, tell my father
I've done the best I can to make them realize
This is my life, I hope they understand
I'm not angry, I'm just saying...
Sometimes goodbye is a second chance"

-Kyle
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8/14/08

The Breaking Point

I am an avid blog reader of the music industry. Before I even thought I was reading blogs, I was enjoying them. The original blogs are reviews. Thats what blogging is right? A review of a certain point, a product, or even a review of how people dress. Well I loved reading music reviews, editorial reviews in magazines, and even reviews in the comment section of what people thought of that review. All that was what blogging was back in the day. Now its a market, with an industry, with people making a job out of it. I don't know the exact figures, but I'm pretty sure its competitive with newspapers and magazines going out of business. Which brings me to my point, I'm here to review a collection of blogs I've read over the past 2 years that have a similar topic, but is missing something. They all say that the record industry is failing miserably losing 20 some million dollars every year. They are all missing the breaking point.

When a business loses money, they look to find a way to keep their doors open and if they can't find it they close the doors. I wonder if people finally realize they can make their own coffee (or cawfee, however you pronounce it), would Starbucks close their doors? They closed 600 of them, but if people stopped giving them money, then what would their breaking point be? Would Starbucks close all of their doors? Or would they finally go back to their roots and make coffee thats actually coffee? Will KFC ever make non genetically mutated chickens if people learned how to genetically mutate chickens themselves? I mean people already know how to make music on their own, how to get it for free, how to burn and bootleg it, and even how to get free promotions from fans. What is this breaking point that will come of this industry? I said it before, I'll say it again, downsize to Indie labels or DIY if you want to work business and music, which is difficult as hell. Now when I say "downsizing" I don't mean that in a bad way, I just mean there are people who do one thing then retire, and they should not be getting more than a quarter of a percent of royalties. Thats why I like Indies, because from what I've seen everybody is a family working together. The majors pay a lot of people and here is some stats I got from Coolfer.com, from their Tuesday Business link section, and their other blogs.

"Digital distributor The Orchard reported a loss of $800,000″

"Napster has an accumulated deficit of $199 million."

Thats just this week on their Q3 earnings. Every week though, they state who was the #1 artist this week on Billboard and compare sales to this time last year. Sales are almost always lower than the previous year. At this trend will their be a year it just stops? Nobody buys music anymore and people who go to shows have been hindered by the rise of gas and ticket prices. I can go on about this forever, about how the major industry's are failing, if their going to collapse, how Indies are increasingly becoming a much better option, how even though Michael Jackson looks like an ugly woman he still does better music than most people, and how this recession is messing everything up (I won't get into politics because I get enough of it in life), but I'll just say that every business has a breaking point. Ex, Tower Records and Simon Delivers. WHAT IS THE RECORD BUSINESS' BREAKING POINT?

From the mind of Keveeno
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